“E raka te maui e raka te katau" "A community can use all the skills of its people”
Alcohol signage outside licensed premises is a form of location-based outdoor promotions. As mentioned previously in the section of alcohol advertising in our community, less study has been conducted on the impact of outdoor alcohol advertising on drinking behaviours. An article that explore the evidence from research studies that higher outlet density and greater exposure to outdoor advertising may lead to higher uptake among adolescents .
Check out the section on Price & Promotion to learn more about other forms of promotion in licensed premises such as promotion of discounted alcohol beverages.
Click here to go to the Reference page.