“E raka te maui e raka te katau" "A community can use all the skills of its people”
You have two options in relation to your complaint:
It is likely that you will need a high standard of evidence to make a complaint to section 237. But don't let that deter you.
Make a complaint to the Advertising Standards Authority
You can make a complaint to the Advertising Standards Authority if you feel that an alcohol advertisement, promotionin New Zealand breaches the Code .
Please note that anonymous complaints are not accepted: your name must be included.
Follow the complaints process outlined on the ASA website, please click here - ASA - How to make a complaint
You can fill in the online complaint form at www.asa.co.nz, or post it to PO Box 10-675, Wellington or email firstname.lastname@example.org.
If the advertisement is outdoors, take a photo of it.
Here are some tools to help you. The first is an example of complaint letter to the ASA, the second is a template of a letter to get your started.
Letter Template - example of a complaint letter to the Advertising Standard Authority
Letter Template - complaint letter to the Advertising Standard Authority
It may be useful to keep a log of complaints, especially if they are in your local community.
Incident log of alcohol advertising possible breaches in the community
And here is an incident log of alcohol advertising on Facebook
Incident log for alcohol advertising on Facebook
If you are concerned about the promotion of alcohol within television programmes (not advertisments), complaints can be made to the Broadcasting Standards Authority. Click here to read the section about the BSA on our website.
Determine whether your complaint relates to the ASA or BSA
Many parents are concerned about their children being exposed to alcohol sponsorship in sporting settings. Many events that children attend may also be sponsored by alcohol companies.
To take action on sponsorship in public events (e.g sporting matches, fashion festivals), click here.
To take action on sponsorship in sports and other clubs, click here.