“E raka te maui e raka te katau" "A community can use all the skills of its people”
Advertising on public transport is a form of location-based outdoor promotions alongside bus shelters, benches and kiosks. As in the case of other form of outdoor alcohol advertising, alcohol advertising on public transport has been less studied (compared with other form of alcohol advertising such as TV, radio and internet) . That said, the impact of alcohol advertising on public transport is still significance especially when accounting for the cumulative effect of different forms of alcohol advertising in the communities. As noted in the Case for change for alcohol advertising in our communities, higher outlet density and greater exposure to alcohol advertising in the communities often lead to higher chance of alcohol use by adolescents . To put it simply, the more alcohol advertisements kids see, the more likely they are to drink, and to drink to excess.
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